VC.RU: "Launched a marketplace and reached a turnover of over 2 billion rubles"

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ORG-Market: A New Era for Raw Materials Trading
23.05.2022
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In the previous article, we discussed how digitalization helped the company "Oil Resource Group" become a market leader. We opened our own IT department, customized the accounting system to meet our needs, and developed several internal IT products for sales and logistics departments. We offered clients a newsletter with up-to-date prices and a mobile app through which orders could be placed.

The number of clients increased, and so did the margin. But that wasn’t enough for us. To truly shake up the traditional oil market, we needed a new product. We analyzed the market and found that no one had a full-fledged marketplace.

Our goal was clear — to develop a product that would completely meet the needs of buyers and sellers of petroleum products and eliminate the chain of small intermediaries.

Until now, many large buyers, when purchasing petroleum products, announce tenders. They don’t trust their own managers, who might buy fuel at an unfavorable price for the company, but one that benefits them personally.

Our raw material marketplace "ORG-Market" is the same as a tender, but with transparent prices, without markup and gray schemes. The automatic transaction processing takes minutes, not two or three days as usual.

We earn through licensing fees for the right to use the platform and additional modules.

The platform was developed in such a way that, in the future, it can be used to sell any raw materials: grain, non-metallic materials, etc.

Opportunities for Buyers
The buyer can find current prices on the platform, examine product quality certificates, and supplier information. They can also view how fuel prices have changed over a specific period.

In the personal account, the following information is saved:

Information on all orders — purchase volume, product price, delivery cost;
Order statuses: "in progress," "awaiting payment," etc.;
Delivery information. For example, if the buyer has their own vehicle, they can specify the following details — vehicle number, pump availability, hose length and diameter, driver’s full name and phone number, planned shipment date;
Documents related to the orders — contract attachments, payment invoices, etc.
The buyer can pay for the order via bank transfer, prepayment, installment plan, or credit. In the case of credit, they can apply for installment plans with the marketplace's partner banks. Buying in installments allows the customer to increase their working capital and reduce costs.

Opportunities for Sellers
In the seller's personal account, they can add products, warehouse address, minimum and maximum order volume, delivery method, product quality certificates, etc.

In the "My Sales" section, the seller has information on all their transactions:

Order statuses — completed, canceled, in progress, awaiting payment, delivery, confirmation;
Buyer information;
Transportation details.
The seller can generate a sales report for a selected period, which includes:

Warehouse address;
Product name;
Shipping date;
Volume in tons;
Carrier information.
Contracts with all counterparties are stored in the personal account.

Security System
All platform users go through automatic accreditation, which helps filter out dishonest counterparties.

Previously, we studied the market of counterparty verification systems, chose "Spark" as the fastest and largest, and integrated it into our 1C system via API.

When you open a counterparty card, the information is automatically updated via "Spark." If there is a bankruptcy, unreliable information about the counterparty, etc., one of the "Spark" indicators turns red, and all work with the counterparty is blocked.

Development Prospects of the Raw Material Marketplace

In the future, we also plan to launch a personal account for carriers, who could offer their services on the platform. This would allow buyers, who do not have the possibility of self-pickup, to order delivery services from a verified contractor.


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