The question is, of course, rhetorical. On this topic, you can write several different answers and give examples from the business world. I will try to answer briefly and as capaciously as possible. The only way to succeed in business is to meet the needs of consumers, making a profit from it. Satisfying the needs of consumers without making a profit is philanthropy.

Making a profit and not satisfying the needs of consumers is a fraud. In general, we start from the needs of the client, build a service and do not forget about sufficient marginality.