Zoomers and Work: Why We Don't Want to Stay in One Place?

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Zoomers and Work: Why We Don't Want to Stay in One Place?
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Gen Z and Work: Why We Don't Want to Stay in One Place?

If you think that working for a single company for a lifetime is normal, I have news for you: for Generation Z, it sounds like a nightmare. We are the ones seeking opportunities, not stability. We don’t want to endure for a pension; we want to enjoy what we do, here and now. If a company doesn't fit, we leave. And here’s why.


What Do the Numbers Say?Trends in Job Switching Among Generation Z

A study by UTEAM for Forbes revealed:

  • 34% of Gen Z have already decided to change jobs by 2025, while 25% are considering it.
  • In 2024, 45% of young employees quit and found new companies, and that’s not all — 17% did this multiple times within the year.
  • A job change once a year is the norm for 43% of Gen Z, and 15% do it every six months. Some even leave every quarter (7%).
  • Staying at one company for over five years? No, thank you. Only 5% of us do that.

Why are we like this? It's simple. Money and career growth. We are not willing to wait.


Why Do We Leave?

  1. We want more money.
    If it's possible to earn more, why not? Staying in one company rarely leads to the desired income.

  2. We seek drive.
    A boring job without challenges or prospects is a failure. We want to grow, not just "work."

  3. We value our interests.
    The company's values matter to us: ecology, inclusion, social responsibility. If they don't align with our views, we say goodbye.

  4. We’re not afraid to take risks.
    Unlike previous generations, we don’t fear being jobless. With technology and platforms like hh.ru or Telegram channels, finding a new position is a matter of a couple of days.


How Does This Affect the Labor Market?

Our approach compels companies to adapt to us:

  • Salaries are rising.
    Employers understand that we can't be retained with a nice office. Money is the best argument.

  • Career opportunities are a priority.
    If a company can’t offer growth, we leave for those that can.

  • Flexibility and remote work.
    A "9 to 6" schedule? That's outdated. We choose freedom.


Advice for Employers: How to Retain Us?

Here are some tips for those who want to work with us:

  • Pay fairly.
    Yes, money is important. If the salary is higher elsewhere, we will leave.

  • Be honest and transparent.
    We don’t want to see beautiful presentations hiding a toxic atmosphere.

  • Give us freedom.
    A flexible schedule, remote work, and the option to choose a project are what we need.

  • Respect our time.
    No pointless meetings. We value productivity.


Conclusion: A New Reality

We are a generation that is not afraid of change. We adapt quickly and are ready to seek better opportunities without wasting time. This doesn’t mean we are “disloyal” or “superficial.” We are simply different. For us, work is not life but a tool for achieving goals. Companies that understand this will become leaders in the labor market.

OpenOilMarket

A 23-Year-Old Entrepreneur Earned 500 Million Rubles from Marmalade and Is Preparing to Open a Factory
A 23-year-old student, who started his business selling marmalade to classmates, has turned a school hobby into a successful company with revenues of nearly 500 million rubles. He continued his path at university and then expanded to marketplaces, where his brand "Marmeladych" gained popularity among both children and adults.

Now, the entrepreneur is preparing for the next step — opening his own factory in Togliatti. By 2025, he has set an ambitious goal: to double his revenue and reach 1 billion rubles.


What does this mean for the market?
The success story of "Marmeladych" highlights the growing popularity of niche brands and the potential of marketplaces for small businesses. Launching his own production could strengthen the company's position and create new jobs in the region.


#business #startup #marketplaces #entrepreneurship #marmalade

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