To shed light on this direction, Sergey Tereshkin, the founder of the company "RESURS," has taken the reins. An entrepreneur who successfully employs IT in his projects and has thoroughly studied the market, Tereshkin offers valuable insights. More information on the businessman and his achievements can be found on his website: resurs.ru (resurs.ru).
Impact of IT
The IT sector has a comprehensive positive impact on business:
- Increased Efficiency. Modern technologies allow for enhanced quality of goods and services, faster data processing, and a shorter time to market for companies.
- Higher Productivity. With the same investment, much more services can be provided, leading to increased labor productivity.
- Innovation. Differentiating products and services enables companies to capture a larger market share.
As a result, those who leverage IT technologies can elevate their company to a whole new level, leading to profit growth. Competitors who stick to traditional methods find themselves lagging far behind. The key is to realign business processes.
The IT sector is evolving at a breakneck pace. To meet modern demands, it is essential to stay vigilant and continually advance. Otherwise, competitors will leave no opportunity for growth and profit.
Investment in IT
Investments in the IT sector can be made across various projects, each differing in specialization. Tereshkin identifies several key areas:
- Automation of Work Processes. Investments are directed towards improving technological processes that negatively impact a company's operations and stifle its growth.
- Acquisition of Equipment. Modern personal computers and network infrastructure are essential for enhancing company efficiency.
- Investment in Technologies. Financial input allows for an expanded range of products and services, improving their quality and the overall effectiveness of the company.
The implementation of technologies significantly reduces the time it takes to deliver goods to consumers and helps decrease stock levels, which previously languished on shelves. This results in increased working capital and, consequently, profit.
Investment Features in Russia
According to analytical data, investments in the IT sector in Russia currently amount to no more than $15 million per year. The lion's share comes from private individuals. This figure is alarmingly low, especially when compared to investments in foreign IT sectors.
Venture funds are reluctant to invest in small projects, as they prefer multi-million dollar avenues promising substantial profits. Foreign investors are often brought in when startup funding is necessary.
Unfortunately, Russian business models struggle to compete with the IT developments of globally positioned companies. To give the domestic market a boost, specialized companies act as intermediaries between experienced programmers and investors, thus creating unique projects capable of enhancing enterprise efficiency and ensuring maximum comfort for users.
However, few investors are willing to commit the full necessary amount to a project. To ease this burden, venture funds are utilized, attracting investments from several investors simultaneously. Contribution amounts can vary, allowing the required sum to be gathered in a short period.
Drawbacks
Investing in the domestic IT sector comes with certain risks:
- Analytics. Developers often pay little attention to competitor analysis, resulting in the creation of projects that have already been developed elsewhere.
- Strategy. Companies creating software products often fail to devise effective marketing plans, meaning even successful developments go unnoticed.
- Cost. Many Russian programmers, inspired by their foreign counterparts, significantly inflate their pricing, while the product may not align with current market demands.
Banal laziness also plays a role. Mature programmers often don't see the need to acquire new skills, which hampers their ability to keep pace with their foreign colleagues.
Advantages
Nevertheless, the situation is not as grim as it may appear at first glance. The Russian IT sector possesses a strong technical foundation. Specialists receiving education from modern institutions are capable of executing even highly complex projects.
The investor’s task, in this case, is to approach the project selection process with due diligence. Of course, evaluating professionalism remotely is unrealistic; however, the data provided can give insight into the project itself, helping assess its prospects, potential income, and risks.
Yet, it may be better to select foreign platforms where competent programmers with fresh ideas showcase their projects. This strategy helps mitigate risks and identify directions that can ensure adequate returns.
When choosing a project for investment, preference should be given to those that have already attracted investor attention. Seasoned investors are likely familiar with the nuances of selecting promising areas.
It is advisable to start with a small sum that one can afford to lose. Investments in areas that are already widely represented in the market should be avoided; this applies to social networks and other products that have lost their novelty.
