... money for all participants. Let's explore what these platforms entail, how they work, their advantages for suppliers, buyers, and carriers—and why this format is becoming a new trend in the market. What is a B2B Marketplace? A B2B marketplace is an online platform where businesses buy and sell products directly to each other. In other words, it functions as a kind of electronic market. Do not confuse such a platform with familiar online marketplaces like Wildberries, Ozon, or Yandex.Market, where sellers offer products ...

... those who often travel or do business abroad. ЮMoney (former Yandex.Money) ЮMoney is one of the largest electronic payment systems in Russia. With this service, users can pay for goods and services online, transfer money, and top up accounts. For businesses, ЮMoney offers solutions for accepting payments on online platforms, integrating with online stores, and processing large payment flows. Rocketbank Rocketbank was originally conceived as a digital bank without physical branches and focused on convenience and ease of use. Despite the project's closure in 2020,...

... some advertising budgets to other channels—such as direct advertising on e-commerce platforms like Amazon. Google's share of the search advertising market is expected... ... diversify their channels. Collectively, these factors undermine the previous high-margin online advertising model. Outdated approaches are becoming less effective, raising the... ... industry: how to monetize user attention in the age of AI? Google: Fighting for Core Business For Google (Alphabet), the ongoing changes present an existential challenge...

... critical here. These are the main, but not the only, tasks that digital platforms for commodity trading solve today. They are becoming hubs for audiences, offering a variety of informational services that allow consumers to solve a wide range of business tasks. How Digital Solutions Help Market Participants Currently, several online platforms for fuel trade are available, such as "Webneft" by Gazprom Neft, "Fuel Portal" by Tatneft, or FUEL MARKET by DECO. These are essentially e-commerce sites for companies offering their own fuel or logistics and credit services....

... the market more transparent and convenient for interaction. In this article, we will explore key Russian B2B marketplaces — Open Oil Market, Platferrum, Поле РФ, Авито Бизнес, and OZON B2B, their features, and their contribution to business development. What is a B2B Marketplace? A B2B marketplace is an online platform that connects suppliers and buyers. Unlike B2C platforms, these marketplaces are oriented towards wholesale purchases and business solutions. B2B marketplaces provide price transparency, enable comparison of terms from different suppliers, automate ...