... Valentine's Day, its origins and spread around the world. Why this holiday has not taken root in Russia and how it is perceived today. The History of Valentine's Day and Why It Is Not Popular in Russia Valentine's Day, also known as the Day of Love, is celebrated annually on February 14 and is one of the most popular holidays worldwide. However, in Russia, the attitude towards this day remains ambiguous. To understand why this is the case, it is essential to examine the history of the holiday's origin ...