... digital platforms. Song et al. (2021) noted that they allow to create a unique ecosystem of the digital economy that brings together an unlimited number of participants. As a result of the development of the platforms, almost all traditional methods of business management, including strategy, marketing, manufacturing, research, human resources development, are undergoing a revolution. It allows to achieve the desired results with minimum effort and resources. Abstract The difficult economic situation in the ...

... of the company with similar public firms. An excessively high multiple may indicate overvaluation, while a low one might suggest undervaluation or underlying issues. Growth potential and competitive advantages. Analyze the development plans stated by management. Assess the target market size, prospects for business expansion, and the uniqueness of the company’s offerings. Innovations or monopolistic positions can enhance the likelihood of success. Management quality and company history. Investigate the experience and reputation of executives and key stakeholders: ...

... successful market debut, an investor can realize substantial profits due to the difference between private and public valuations of the company. Lower risk than at earlier stages. Unlike initial venture rounds, pre-IPO companies already have a validated business model, visible revenues, and experienced management. Reduced uncertainty diminishes the risk of total investment loss compared to seed investments. Faster exit. The investment horizon for pre-IPO is usually no more than 1-3 years, as companies plan for a near-term IPO. Investors do not have ...

... examining specialized forums and other platforms where real users leave their reviews. This requires effort, as companies often use paid positive comments to suppress negative feedback in search results. There even exists a service termed "reputation management." Price Evaluation. The business price should not be excessively high or too low. An elevated cost will extend the payback period, while a low price may indicate issues prompting a hasty sale. You can evaluate the business independently, but this requires relevant expertise ...

... forms of participation should be discussed beforehand. Advantages of Investing in Business Investing in a business offers numerous advantages for entrepreneurs: In certain cases, individuals can influence the company’s operations, propose their own business strategies, or gain full access to management. This can significantly enhance the company's profitability and, consequently, the returns on the investment portfolio. Investors have the opportunity to invest in enterprises across various sectors, including manufacturing, arts, construction,...