Photo trolls on marketplaces and websites have become more active recently. They are especially closely monitoring marketplaces like Ozon and Wildberries. Any seller can suffer from their actions if they do not take measures to protect themselves. This is exactly what we, Sergey Tereshkin, and my guest, lawyer Vadim Terentyev, talked about in the new episode of the podcast about business....

... platform that connects buyers and sellers. Unlike online stores, such platforms host products from thousands of entrepreneurs and manufacturers. One trend is the transformation of major online stores into marketplaces. Previously, platforms like Ozon and Wildberries sold goods directly. Now, they allow third-party sellers to offer products through their platforms. Marketplaces have long helped streamline daily and routine tasks, saving time and offering convenience. For businesses, especially ...

... services and implementing new technologies. The global trend is largely the platform business model, which was introduced by Uber at the beginning of the last decade. Today, more and more companies are becoming marketplaces. The same goes for Wildberries, Ozon, Sberbank, which is now creating its ecosystem and platforms, Yandex. Most often, this is done for the B2C market; creating a platform for B2B is somewhat more complicated, but we are doing it. Russia is highly digitized, despite the criticisms. ...

... copying innovations. Kaspersky Lab To protect software products and algorithms, the company utilizes patents and legal agreements. This contributes to maintaining the uniqueness of solutions and sustaining competitiveness in the cybersecurity market. Ozon The company has registered several trademarks and uses them to protect its brand and identify goods and services. This helps strengthen its position in the e-commerce market and prevents the use of similar brands by competitors. Protecting intellectual ...

... Pre-IPO will be directed towards platform development, marketing activities, and further optimization of business processes. The company’s valuation was carried out by the FINAM investment bank, which used a comparative method based on the indicators of OZON. This helps to establish a more accurate market valuation and increase investor confidence. Conducting a Pre-IPO allows us to raise funds at an earlier stage and mitigate the risks associated with the preparation for an IPO, thus providing a more ...