.... Today, tools for assessing companies through an ESG lens have become more sophisticated, facilitating their application. Structured notes and similar products enable investors to set parameters for their assets, determining potential returns and loss protection. There are substantial growth prospects in this area, spurred by technological advancements.

... particularly those incorporating trendy themes (AI, NFTs), can deliver growth in the hundreds of percent in short order. However, the lesson for investors here is to maintain clarity: it is easy to get caught at the peak of hype and incur substantial losses without exiting in time. A professional approach to even these assets necessitates evaluating the size of the community, the developers' activity (even if just marketing), and the tokenomics' transparency. AI and Cryptocurrencies: The trend of ...

... qualifications, HR policy), the company's development strategy, its competitive advantages in the market, market share, and business growth rates are also studied. An important part is the analysis of financial statements - balance sheet, profit and loss statement, cash flow statement - to obtain objective performance figures. In addition, qualitative aspects are taken into account: brand reputation, innovative potential, level of corporate governance, that is, everything that can affect the company's ...

... principle of diversification is straightforward – do not put all your eggs in one basket. By diversifying, investors will face lower risks by allocating their funds across different assets. By the time the average investor reacts to market changes, 80% of losses may have already occurred. However, it is crucial not to go too far. One must ensure that the portfolio remains manageable. There is little point in investing in a hundred different assets if there is no time or resources to monitor them. It is ...

... current conditions, it can be said that MKB is trying to maintain stability and adapting to new economic challenges. The question is how quickly these measures will bring results and whether they will be able to compensate for the current financial losses.