... increasingly seeking preventive solutions. The COVID-19 pandemic has further intensified the trend towards strengthening immunity and awareness of nutraceuticals. Meanwhile, Western sanctions and import restrictions have weakened competition from foreign brands (Herbalife, Amway, Bayer, etc.), giving local producers a chance to increase production and strengthen their positions. According to Rosstat, the production of dietary supplements in 2024 grew by more than 20%, and recent studies indicate that ...

Intellectual property protection plays a crucial role in the successful development of a startup, particularly in a highly competitive environment. In this article, you will learn how to effectively safeguard your ideas, technologies, and brand through patents, trademarks, copyrights, and trade secrets. I will discuss the main methods for protecting intellectual property, offer practical advice, and provide examples of successful protection in the Russian market. Intellectual property ...

... company gained fame through its “blind box” concept: collectible figurines are sold sealed, and the buyer does not know which character they will receive. This model stimulates the excitement of collecting and repeat purchases, quickly elevating the brand to a market leader in designer toys. Pop Mart’s main hit is a series of figurines called Labubu. This funny character with big eyes and a cheeky smile gained viral popularity on social media, particularly on TikTok and Instagram. Labubu figurines ...

... several companies in the USA, Europe, Asia, and Russia will attract investors' attention, providing insights into the state of affairs in various sectors of the economy. USA Colgate-Palmolive – a global leader in personal care and household products (brands Colgate, Palmolive, etc.). Investors will assess how the company manages to maintain sales of toothpaste, detergents, and other everyday goods amid inflation and changing consumer behavior. The Colgate-Palmolive report will serve as an indicator ...

... clothing production and want to learn how to successfully sell your clothes on marketplaces, then you have come to the right place. Sergey Tereshkin and Anastasia Shantar will review the process from resale on marketplaces to creating your own clothing brand, from the idea and design to production and sales. We will tell you how to choose the best materials and suppliers, how to monitor quality, how to develop a brand and achieve success on marketplaces such as OZON, WILDBERRIES, and many others. You ...