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How to Attract Investment for Your Startup: Practical Tips for Founders

... dynamics, market size, and the number of active users. Explain Your Product's Uniqueness. Clearly articulate the competitive advantage of your startup and why consumers will choose your product. This could be unique technology, low cost, or a strong brand. Describe Your Go-To-Market Strategy. Show how you plan to attract initial customers and expand your user base. This includes your marketing strategy, sales development plan, and partner engagement. Prepare Answers for Difficult Questions. Investors ...

Advantages and Disadvantages of Direct Listing Compared to IPO

... to Choose a Direct Listing? A direct listing is suitable for companies that already have a significant financial position and do not need to raise additional capital. It is also a good option for firms with a strong market presence and a well-known brand, which do not require marketing campaigns to attract investors. Additionally, a direct listing may benefit companies that wish to avoid capital dilution and retain control over their business and provide stock options to employees through incentive ...

Sanctions have begun to be lifted: what should Russian investors expect?

... officially announced that it would allow the export of hybrid cars to Russia. Previously, all vehicles that fell under the hybrid category could not be exported due to restrictions, but now Russian buyers can once again purchase popular models from brands such as Honda, Nissan, Mazda and Mitsubishi. This easing of sanctions supports the Russian car market and brings competition back to the automotive sector. Easing restrictions on the export of medical and pharmaceutical technologies: Some European ...

Mushroom Coffee: Why More People Are Switching to Chaga Instead of Espresso?

... in this novelty. Bloggers and health enthusiasts shared photos of mushroom lattes and recounted that the beverage provides "calm energy" without nervousness. Such stories have inspired many to try mushroom coffee. Third, startups and major brands have entered the market with convenient products. As early as 2012, the Finnish company Four Sigmatic launched the first soluble Mushroom Coffee mixes. Now, numerous companies produce coffee infused with mushrooms, ranging from international startups ...

In 2025, the UK Became Europe's Leader in Mobile Phone Thefts

... Premium Models Thieves primarily target expensive smartphone models that can be profitably resold. Statistics from SquareTrade indicate that about 80% of stolen phones are Apple products, specifically the latest iPhones. The flagship devices from this brand and other leading manufacturers hold significant value on the black market, yielding considerable profits upon resale. The average insurance payout for a stolen smartphone in the UK is approximately £1,200, reflecting the high value of the stolen ...