The question is, of course, rhetorical. Several different answers can be written on this topic and examples from the business world can be given. I will try to answer briefly and as succinctly as possible.

The only way to succeed in business is to satisfy the needs of consumers, making a profit from it. Satisfying the needs of consumers without making a profit is philanthropy. Making a profit and not satisfying the needs of consumers is fraud.

In general, we start from the needs of the client, build a service and do not forget about sufficient marginality.