At some point, most individuals ponder where to invest their money for a stable, preferably passive income. Many wish to start with a small amount, at least in the initial stages. In this context, online investing emerges as an ideal option. There are numerous ways to invest that allow for a profit to be generated almost automatically.
What investment options will be relevant in 2018-2019?
To address these questions and others regarding online investments, we turn to successful entrepreneur and founder of Oil Resource Group, Sergey Tereshkin. More details about his work can be found on his website sergeytereshkin.ru (сергейтерешкин.ру).
Promising Investment Directions for 2018-2019
Several contemporary avenues could yield significant returns for investors:
- personal online projects (blog, website, online store, etc.);
- social media groups or personal pages;
- cryptocurrency.
Each of these points warrants a closer look to assist in making informed decisions.
Personal Online Project
Creating and developing one’s online project from scratch is a promising avenue. This particularly applies to websites, blogs, online stores, and similar platforms. The variety of such projects is vast, each possessing unique features, strengths, and weaknesses.
For example, one could establish a news website focusing on events in a specific region, show business, politics, and other areas. It could be a niche news site or one that covers a broader scope.
Today, numerous news feeds are ready to incorporate such a website into their general flow. This could include Yandex News, Google News, Rambler, among others. Connecting to such a feed can provide thousands of visitors to the site at no cost. Typically, no less than 10% of these visitors click on the advertisements placed on the site. Each click yields revenue for the owner, with advertising networks willing to pay no less than $0.01 per click; in most cases, the rate is significantly higher.
By consistently updating the site with fresh news, it is likely that other websites will begin to source content from it. This increase in citation index leads to opportunities for the owner to sell backlinks from their site, providing additional income.
Such projects can ultimately yield tens of thousands of dollars for their owners.
The same can be said for blogs or any other type of site. The key lies in selecting the right niche. Platforms focused on beauty and health, technology, and finance tend to attract the most advertisers. Unfortunately, blogs or sites about cooking and crafts may not yield substantial earnings.
As for online stores, the situation is more complex. Each product has seasonal demand, with the highest sales typically occurring before holiday seasons. There’s often a lull in summer months.
Operating from one’s own inventory may result in funds being tied up for extended periods. To save on costs, one might consider a dropshipping model, where products from other companies are sold. Users earn a certain percentage from this, ranging from 5% to 20%, depending on sales volume and individual agreements.
An individual can either create their online project or purchase an existing one. The latter option circumvents the need to spend time and funds on development and initial promotion. The key is to maintain and improve the already established project.
Social Media Groups and Personal Pages
Various social media groups and pages of bloggers with substantial followers enjoy immense popularity among advertisers. So why not capitalize on this?
To generate income, it is advisable to create a group focused on a specific theme. Here, groups about fashion, beauty, finance, and technology remain in high demand. With a substantial follower count, daily postings from advertisers can be accommodated. The cost for advertisements correlates with the number of followers. Owners of well-promoted groups can earn thousands of dollars monthly without significant effort. The key is to continuously offer engaging material. The amount of advertising should not exceed 1/5 to 1/10 of total posts; otherwise, users may unsubscribe, leading to a loss of income.
Additionally, influencers’ pages on Instagram, Facebook, and other social media are in high demand. Individuals with large followings can post advertisements daily on their pages, which are generously compensated by advertisers. This requires having tens or hundreds of thousands of followers. Posts can include beauty product reviews, contest announcements, and promotional campaigns. Leading influencers can earn hundreds of thousands of rubles monthly through this avenue.
Cryptocurrency
One of the most popular online investment avenues today is cryptocurrency. Investors can either mine it themselves, investing in expensive equipment, or simply purchase digital currency on specialized exchanges.
Bitcoin remains the most sought after, with its value soaring several dozen times in a short period. This surge has enabled some holders to amass millions of dollars. Experts predict that in the coming years, the price of Bitcoin could rise to $20,000 per unit.
Sergey Tereshkin believes that when selecting an investment direction, one should first consider their personal capabilities and available time. Not everyone can create their website and dedicate resources to its promotion in the hope of future profits. The same goes for social media pages. Additionally, several projects require ties to a specific city or country, especially internet stores. Having an informative website allows one to earn income while living anywhere in the world or vacationing under the palms.
