The IT sector is one of the most promising and rapidly developing industries today. It is expected that this trend will continue for the coming years or even decades, primarily due to the active development of the Internet. This includes not only stationary networks but also mobile networks.
It is difficult to find a person who has not used a smartphone. This device is utilized not only for making calls but also for communicating online, using various online services, and much more. This is why the sector has maintained its relevance for an extended period and remains attractive to investors, everyday users, and specialists alike.
However, not all areas of the IT sector are equally appealing. Some sectors are developing much faster than others. So, which trends are currently the most promising?
To better understand this issue, we turn to the successful entrepreneur and founder of OILResurs, Sergey Tereshkin, who has extensive experience across various sectors, including IT.
Most Attractive Directions
According to the expert, the most promising and attractive areas at present are as follows:
- e-commerce;
- mobile technologies;
- advertising;
- cryptocurrencies;
- digital medicine.
Let’s delve into each area in more detail.
E-commerce
Online shopping is gaining momentum. This is due to its convenience as well as the cost benefits for consumers. Frequently, prices in online stores are significantly lower than those in branded boutiques or shopping malls, while the quality of the products remains unchanged, especially for branded items.
In addition to making purchases, users have the option to order home delivery of products. Consequently, they do not even have to leave their homes to procure the necessary items.
This and much more contributes to the active growth of e-commerce. Large companies are establishing their own online stores, while small entrepreneurs are listing products in specialized groups on social media, on their Instagram pages, Facebook, VKontakte, and so on.
According to statistics, the most in-demand trades include household appliances, electronics, children's products, clothing, footwear, cosmetics, and more.
The sale of more complex industrial products through the Internet is also gaining traction. This refers to products from metallurgical, engineering, agricultural, and other enterprises.
Mobile Technologies
Interest in numerous mobile services is growing each year, coinciding with the advancement of corresponding technologies. Such projects allow users to shop online, play games, order groceries for home or office delivery, manage their diets, and schedule physical activities necessary for maintaining good health, among other functions.
Most apps are designed to solve specific problems. Through these services, users can:
- Find the nearest establishment, whether it be a restaurant, beauty salon, dry cleaner, etc.
- Purchase products and arrange for delivery, tackling both tasks simultaneously.
- Make payments, eliminating the need to spend hours waiting in lines; all transactions can be completed via the app from home or the office.
- Plan routes. Software not only helps users find the needed location but also the most optimal route to get there.
- Access consultations. Users can quickly find information on any product, service, or company, read real reviews, and get answers to their questions.
Meanwhile, the demand for entertainment content remains strong. This includes various gaming applications and numerous platforms where users can watch interesting videos, read information, and more.
Advertising
Every business requires quality advertising, and products sold online are no exception. Social and search networks invest significant resources in studying human behavior online, which enables them to subsequently offer products that enhance advertising effectiveness on the Internet.
At the same time, contextual advertising remains relevant. It has proven effective in promoting various products due to the implementation of behavioral technologies. As a result, collecting data about users and their preferences has become a profitable endeavor.
Cryptocurrencies
The cryptocurrency market is relatively new but holds enormous potential, which drives its rapid development. This is primarily because it is nearly impossible for tax authorities and other governmental bodies to track user transactions. Thus, it allows individuals to conceal funds from taxation and make payments without drawing unwanted attention.
Digital Medicine
The advancement of digital technologies is facilitating significant progress in treating various diseases, including those that are quite complex. Concurrently, services that assist users with diagnostics have emerged, predominantly aimed at healthcare professionals.
The promotion of a healthy lifestyle has also impacted the development of digital medicine. This shift has led to an increased demand for services and gadgets that help users monitor their health, track pulse, blood pressure, blood sugar levels, and other vital indicators.
There is a high demand for applications that assist users in creating diets. These are aimed not only at people with weight issues but also patients with gastrointestinal, cardiovascular, and other system problems.
